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Booking Hotel Florence

L’Orologio Firenze is the best solution for a leisure holiday devoted to art, culture and shopping in the heart of the city. 


Thanks to its vey central location – in the Piazza Santa Maria Novella, one of the most important and beautiful squares in town – our hotel guarantees a first-class accommodation with all the most exclusive comforts.


L’Orologio Firenze is at walking distance from all the main attractions in town. Shopping enthusiasts can easily reach in just a few minutes, on foot, the Via Tornabuoni, one of the most famous streets in the world for first-class shopping. Here you will find the luxurious boutiques of some of the best Italian brands like Gucci, Armani, Versace, Trussardi, Prada, Roberto Cavalli, as well as fine antique shops and world-renown jewelers.


Our hotel also houses a refined boutique where it is possible to buy elegant clothing, accessories and vintage homeware, among which stylish men's watches, handmade crocodile belts and sneakers, scarves and T-shirts.



Tailor Made Stay


Be - SMART Offer

1 Notte Prenota

Florence from the Arno

2 Notti Prenota

Romantic Florence!

3 Notti Prenota

Art & Culture - The terraces of the Cathedral

2 Notti Prenota