Hotel near Via Tornabuoni Florence

L’Orologio Firenze is the best solution for a leisure holiday devoted to art, culture and shopping in the heart of the city. 


Thanks to its vey central location – in the Piazza Santa Maria Novella, one of the most important and beautiful squares in town – our hotel guarantees a first-class accommodation with all the most exclusive comforts.


L’Orologio Firenze is at walking distance from all the main attractions in town. Shopping enthusiasts can easily reach in just a few minutes, on foot, the Via Tornabuoni, one of the most famous streets in the world for first-class shopping. Here you will find the luxurious boutiques of some of the best Italian brands like Gucci, Armani, Versace, Trussardi, Prada, Roberto Cavalli, as well as fine antique shops and world-renown jewelers.


Our hotel also houses a refined boutique where it is possible to buy elegant clothing, accessories and vintage homeware, among which stylish men's watches, handmade crocodile belts and sneakers, scarves and T-shirts.



Discover all the exclusive package deals we have created for you, to offer you the best and even a little bit more.

This hotel aims to represent a passionate tribute to the magical world of watches in its most prestigious expressions.
No commercial relationship, affiliate and/or partnership and/or otherwise, exists with trademark owners.
All exhibits come from a private collection and are not for sale.